The Vision Behind Better Coffee
We’ve formed SPECTRA Café Support to bring all of our extra-coffee-icular services into focus. From barista training to technical repairs, everything now lives under one roof — and it’s still 100% free for all Viewfinder Partners.
But that’s not all, folks.
We're now offering 10% off all parts used in repairs and routine maintenance.
And we’re excited to introduce our new Consulting Services — built from the inside out. We’re in a unique position to observe dozens of café models across the region, and we know what’s working (and what’s not). From workflow design to menu strategy, we’re here to help.
👉 Check out our consulting options below, and don’t hesitate to reach out with questions!
TRAINING
Every month, you’ll receive one complimentary 2-hour training session, tailored to whatever your café needs most. Choose from a range of focused workshops:
DIALING IN (2-6 PEOPLE)
MILK TEXTURING (2-4 PEOPLE)
LATTE ART (2-4 PEOPLE)
COFFEE CUPPING (2-10 PEOPLE)
SEQUENCING (2-6 PEOPLE)
CUSTOM CLASSES UPON REQUEST
Sessions must be booked at least 10 days in advance.
Available hours: 9am–4pm, Monday, Wednesday, Thursday, and Friday
Sessions can be held on-site at your café or at the Viewfinder Training Lab
⚠️ A $50 roundtrip travel fee applies to locations more than 10 miles from our HQ
Want to Go Deeper? Add-On Sessions:
2-Topic Session (3–4 hrs): $100 Mix and match two training subjects for a more robust session.
Full Barista Training (4 hrs): $250 Covers:
Espresso Terminology & Extraction Theory
Dialing In
Milk Steaming + Intro to Latte Art
Sequencing + Drink Efficiency
Customer Service
Add more trainees for $75 each (max 3 additional people).
TECHNICAL
Every Viewfinder Partner receives free on-site technical support.
Whether it's preventative maintenance or a mid-service emergency, we've got your back.
Standard Service Offerings:
ESPRESSO MACHINE PREVENTATIVE MAINTANENCE
Includes grouphead gaskets & screens, flow rate testing, backflush, and general inspection
GRINDER CALIBRATION AND CLEANING
Dial-in support, burr maintenance, and calibration checks
DRIP & BATCH BREWER
Sprayhead maintenance and consistent extraction flow testing
WATER QUALITY TESTING
Check TDS levels, filtration status, and consult on scaling risk
BASIC REPAIRS
Leaks, clogs, sensor issues, loose fittings, and general troubleshooting
Scheduling Notes:
Services must be booked at least 5 days in advance for non-emergency visits
Bookable hours: 9am–4pm, Monday, Wednesday, Thursday, and Friday
Emergency support available on request (subject to availability)
⚠️ A $50 roundtrip travel fee applies to shops more than 40 miles from our HQ
Want to Know What You're Saving? Each service visit includes a zeroed-out invoice showing the real value of your support — so you can see exactly what your partnership is worth.
What about for non-partners?
They can still schedule tech services through Spectra! Standard rates start at:
$125/hr labor
$95 service call fee
10% discount on all parts with retainer agreement
CONSULTING
We have three consulting tiers that are currently available. Current Viewfinder Partners get 20% off all consulting tiers and à la carte services — just another benefit of partnering with us.
The Tune-Up – $500 one-time
A foundational snapshot to get you unstuck.
Includes:
Menu audit + COGS analysis
Brew bar layout & workflow feedback
1-hour strategy session (in person or virtual)
The Foundation Build – $1,200/month (2-month minimum)
For shops ready to systemize and scale.
Includes everything from The Tune Up, plus:
Custom SOP development (menu, drink build, cleaning, open/close)
Staff onboarding materials (training checklist, expectations guide)
2 monthly leadership coaching sessions
Email + phone support throughout engagement
Full Support Retainer – $2,500/month (3-month minimum)
The concierge package — from napkin sketch to launch.
Includes everything above, plus:
LOCATION & STARTUP
Neighborhood/lease strategy
Utility + water line planning
Equipment & vendor guidance
BRANDING & CONCEPT DEVELOPMENT
Brand positioning feedback (name, vibe, audience targeting)
Menu creation + profitability design
Customer experience design (layout + service flow)
TEAM + TRAINING
Full on-site barista training (1–2 days)
Mock service day + launch week support
90-day operational check-in after opening
Includes up to 15 consulting hours/month + ongoing access via email/Slack.
Travel billed separately.
Add-On Services (Available À La Carte)
Menu Build From Scratch – $800 flat
Bar Layout Redesign – $600
Custom SOP Handbook – $950
Train-the-Trainer Intensive – $750
Mystery Shopper + Report – $200