The Vision Behind Better Coffee

We’ve formed SPECTRA Café Support to bring all of our extra-coffee-icular services into focus. From barista training to technical repairs, everything now lives under one roof — and it’s still 100% free for all Viewfinder Partners ordering more than 30lbs/month.

But that’s not all, folks.

  • We're now offering 10% off all parts used in repairs and routine maintenance.

  • And we’re excited to introduce our new Consulting Services — built from the inside out. We’re in a unique position to observe dozens of café models across the region, and we know what’s working (and what’s not). From workflow design to menu strategy, we’re here to help.

Check out our consulting options below, and don’t hesitate to reach out with questions!

TRAINING

Every month, you’ll receive one complimentary 2-hour training session, tailored to whatever your café needs most. Choose from a range of focused workshops:

  • DIALING IN (2-6 PEOPLE)

  • MILK TEXTURING (2-4 PEOPLE)

  • LATTE ART (2-4 PEOPLE)

  • COFFEE CUPPING (2-10 PEOPLE)

  • SEQUENCING (2-6 PEOPLE)

  • CUSTOM CLASSES UPON REQUEST

Sessions must be booked at least 10 days in advance.

Available hours: 9am–4pm, Monday, Wednesday, Thursday, and Friday

Sessions can be held on-site at your café or at the Viewfinder Training Lab

A $50 roundtrip travel fee applies to locations more than 10 miles from our HQ.

Want to Go Deeper? Add-On Sessions:

2-Topic Session (3–4 hrs): $100 Mix and match two training subjects for a more robust session.

Full Barista Training (4 hrs): $250 Covers:

  • Espresso Terminology & Extraction Theory

  • Dialing In

  • Milk Steaming + Intro to Latte Art

  • Sequencing + Drink Efficiency

  • Customer Service

Add more trainees for $75 each (max 3 additional people).

TECHNICAL

Every Viewfinder Partner receives free on-site technical support.

Whether it's preventative maintenance or a mid-service emergency, we've got your back.

Standard Service Offerings:

ESPRESSO MACHINE PREVENTATIVE MAINTANENCE

  • Includes grouphead gaskets & screens, flow rate testing, backflush, and general inspection

GRINDER CALIBRATION AND CLEANING

  • Dial-in support, burr maintenance, and calibration checks

DRIP & BATCH BREWER

  • Sprayhead maintenance and consistent extraction flow testing

WATER QUALITY TESTING

  • Check TDS levels, filtration status, and consult on scaling risk

BASIC REPAIRS

  • Leaks, clogs, sensor issues, loose fittings, and general troubleshooting

Scheduling Notes:

  • Services must be booked at least 5 days in advance for non-emergency visits

  • Bookable hours: 9am–4pm, Monday, Wednesday, Thursday, and Friday

  • Emergency support available on request (subject to availability)

A $50 roundtrip travel fee applies to shops more than 40 miles from our HQ.

Want to Know What You're Saving? Each service visit includes a zeroed-out invoice showing the real value of your support — so you can see exactly what your partnership is worth.

What about for those who don’t reach the minimum?

They can still schedule tech services through Spectra! Standard rates start at:

  • $125/hr labor

  • $95 service call fee

  • 10% discount on all parts with retainer agreement

CONSULTING

We have three consulting tiers that are currently available. Current Viewfinder Partners get 20% off all consulting tiers and à la carte services — just another benefit of partnering with us.

The Tune-Up – $500 one-time

A foundational snapshot to get you unstuck.

Includes:

  • Menu audit + COGS analysis

  • Brew bar layout & workflow feedback

  • 1-hour strategy session (in person or virtual)

The Foundation Build – $1,200/month (2-month minimum)

For shops ready to systemize and scale.

Includes everything from The Tune Up, plus:

  • Custom SOP development (menu, drink build, cleaning, open/close)

  • Staff onboarding materials (training checklist, expectations guide)

  • 2 monthly leadership coaching sessions

  • Email + phone support throughout engagement

Full Support Retainer – $2,500/month (3-month minimum)

The concierge package — from napkin sketch to launch.

Includes everything above, plus:

LOCATION & STARTUP

  • Neighborhood/lease strategy

  • Utility + water line planning

  • Equipment & vendor guidance

BRANDING & CONCEPT DEVELOPMENT

  • Brand positioning feedback (name, vibe, audience targeting)

  • Menu creation + profitability design

  • Customer experience design (layout + service flow)

TEAM + TRAINING

  • Full on-site barista training (1–2 days)

  • Mock service day + launch week support

  • 90-day operational check-in after opening

  • Includes up to 15 consulting hours/month + ongoing access via email/Slack.

  • Travel billed separately.

Add-On Services (Available À La Carte)

  • Menu Build From Scratch – $800 flat

  • Bar Layout Redesign – $600

  • Custom SOP Handbook – $950

  • Train-the-Trainer Intensive – $750

  • Mystery Shopper + Report – $200